What the hell's wrong with this ad?
Today Newspaper Pg 4 - March 23 2006
Commercial for Australian Tourism Tripping Up with Censorship
Crude humour, the order of the day.
The new commercial for Australia's Tourism Campaign has been pulled up by several censorship boards across the world, the most recent being Canada.
First, it was censored for using the word "bloody", then it was "hell". Today in Canada, it was in the spotlight again because of the use of the word "beer"! The recently launched controversial advertisement concludes with the tagline "So where the bloody hell are you?" is meant to display the laid-back, casual attitude and ironically, friendly attitude of the Australian people. They are known for their delightful local slangs which more often than not would confuse blur tourists, but this time, it has made a few uptight people in the censorship boards cry foul!
Although I understand where these censorship boards are coming from, I am sorry to say that they should just LIGHTEN UP and not be such a PRUNE! Honestly, if that's the way the adorable Aussies want to portray themselves, what business is it of yours? After viewing the commercial myself, I think it truely showed the warm, straight-forward and humourously crude attitude of the Australians. I must commend whoever was responsible for the commercial because of I believe the commercial has achieved its purpose VERY effectively and that is to sell Australia as the place to be because Aussies are laid-back, unpretentious, and warm(think of the line in the ad "I got you a beer!")! It would be a tremendous shame if this ad was censored and not shown in its entirety.
Commercial for Australian Tourism Tripping Up with Censorship
Crude humour, the order of the day.
The new commercial for Australia's Tourism Campaign has been pulled up by several censorship boards across the world, the most recent being Canada.
First, it was censored for using the word "bloody", then it was "hell". Today in Canada, it was in the spotlight again because of the use of the word "beer"! The recently launched controversial advertisement concludes with the tagline "So where the bloody hell are you?" is meant to display the laid-back, casual attitude and ironically, friendly attitude of the Australian people. They are known for their delightful local slangs which more often than not would confuse blur tourists, but this time, it has made a few uptight people in the censorship boards cry foul!
Although I understand where these censorship boards are coming from, I am sorry to say that they should just LIGHTEN UP and not be such a PRUNE! Honestly, if that's the way the adorable Aussies want to portray themselves, what business is it of yours? After viewing the commercial myself, I think it truely showed the warm, straight-forward and humourously crude attitude of the Australians. I must commend whoever was responsible for the commercial because of I believe the commercial has achieved its purpose VERY effectively and that is to sell Australia as the place to be because Aussies are laid-back, unpretentious, and warm(think of the line in the ad "I got you a beer!")! It would be a tremendous shame if this ad was censored and not shown in its entirety.
posted by Clarence Tan @ 1:19 AM
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